Premium Arctic salmon now in French stores

A big step. A proud moment.
Our Arctic-raised salmon is now swimming into France. And we’re doing it with Groupe Provencia CSD Carrefour by our side.

The first test stores are live. And it feels like the beginning of something that matters. Not just another launch, but a shared belief in what food can and should be. Clean. Honest. Raised with care.

VÅRLAKS stands for more than premium salmon. It’s about doing things differently. About bringing the Arctic closer. About putting faces behind the food. Real people. Real farms. Real values.

No antibiotics. No greenwashing. Just pure, Arctic salmon raised above the Polar Circle by small family farmers. Always traceable. Always transparent.

We’re proud to partner with a team that shares our focus on quality, freshness, and integrity. Together, we want to bring a new kind of seafood story to French consumers. A story that feels real.

This isn’t just about filling shelves. It’s about building connection. About helping people eat better and feel better about what they choose.

VÅRLAKS means our salmon. And now, we’re sharing it with France.

Let’s go up north. Together.