VÅRLAKS Now Available at Upfront

What’s real wins.

That is one of the reasons why VÅRLAKS feels right at home at Upfront.

Upfront was founded with a simple mission: make better food choices easier. No endless shelves. No unnecessary choices. Just products that deserve a place there.

A philosophy we can get behind.

At VÅRLAKS, we believe that choosing good food should not be complicated. You should be able to trust what is in front of you.

That is exactly why VÅRLAKS exists.

VÅRLAKS means “our salmon” in Norwegian. Premium Arctic salmon raised by small family-owned farms in Northern Norway, above the Arctic Circle. Salmon that is fully traceable from egg to plate and raised with care for both fish and environment.

We believe people should know where their food comes from. Who raised it. How it was produced. And maybe just as importantly: what is not in it.

No antibiotics. No GMO. No chemicals. No crap.

Just salmon, raised right.

We are proud to now be available at Upfront with a selection of VÅRLAKS products, including our fresh salmon portions and smoked salmon.

Together, we share a belief in transparency, quality and making better choices easier.

Because choosing food should not be complicated. You should be able to trust what is in front of you.

Congratulations to the Upfront team on the opening of store number two.

We are proud to be part of the journey.

Up to many more.